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Leading e-commerce platform that promotes made in Italy excellence, connecting italian artisans with consumers from all over the globe


Connecting Italian artisans with luxury consumers, to shape a world where purchasing a luxury item creates a true human bonding experience


Bridging the gap between Italian artisans and luxury consumers with a seamless and immersive shopping experience. Mirta aims to recreate the personal luxury experience of an artisanal product made by people - for people. The objective is to make Made in Italy accessible from all over the world, securing a new internationally-focused future for Italian artisanal businesses.

How it Works



We travel Italy looking for the best unseen makers. Each Artisan has a story to tell.  We grab their heritage and bring it to you.



See with your eyes the story behind your product. Enter their workshops and discover their authentic craftsmanship capabilities.



Find your unique piece, entirely made by hand with the highest quality materials. We’ll bring a piece of Italy to your door.


Ciro Di Lanno

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Raised in a family of artisans in the South of Italy, after working in strategic consulting in BCG, moved to the USA for an MBA at Stanford. His passion for Italy and for craftsmanship brought him back to Milan to launch MIRTA.

Martina Capriotti

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Specialized in the fashion industry, Martina worked as a strategic consultant in BCG for luxury brands in Milan, Seoul and Tokyo. Her dedication to spread Italian beauty brought her back to Milan to launch MIRTA.

On the press

Vogue - Mirta is opening the doors of the finest Italian leather workshops to the luxury lovers around the world, building a direct link between the artisan and the consumers. 

Glamour - The finest Italian leather accessories can be found on Mirta.

Lampoon - Mirta is the first online destination for lovers of Italian leather artisans, where they can find the most iconic creations and know the stories behind the best makers of Made in Italy.

Vanity Fair - Mirta goes beyond the ecommerce business. It enables customers to enter the finest italian workshops, telling the artisans’ stories.

Il Sole 24ORE - A startup that allows high-end italian small leather goods manufacturers to open the doors of their respective shops from all corners of the world, combining technological innovation with tradition.

Il Venerdì - Tradition and innovation, the mix that Italy needs to boost its own economy with. The local story of Martina and Ciro proves that this is possible.

MF Fashion - Contrary to other ecommerce, Mirta not only allows you to buy 100% Made in Italy creations, but also to get to know the artisan who creates the product, his history and that of his workshop through dedicated profile pages.